Account Manager
A veteran communications expert specializing in consumer health education and multicultural communications, Muriel develops and manages integrated communications campaigns aimed at educating consumers, and changing and improving behaviors. She directs audience research, discerns areas of opportunity and crafts unique strategies to influence and educate specific audience segments. In many cases, this means addressing varying language and cultural issues among key populations and sub-populations. Her execution of the award-winning comprehensive social marketing campaign, Steps to a Healthier Salinas, resulted in groundbreaking and lasting health improvements.
Champion Provider Fellowship Role:
Strategic communications development; media training; outreach and technical to local health departments