Session #1 Location:
The California Endowment, Oakland
2000 Franklin Street, Oakland, CA 94612
Hosted by Brown·Miller Communications
It isn’t just your knowledge, education, or grasp of the facts that inspire the media and public to take action—it’s the powerful, real stories you witness every day in your practice. These stories bring to life how nutrition and the environments we live in shape the public’s health.
The Champion Providers Fellowship will host a full-day workshop designed to help Fellows harness those stories to shape public opinion and mobilize action.
Led by Michael Miller, president of Brown·Miller Communications, the session will introduce Fellows to the concept of Persuasive Narratives—a structured way to turn real-world experiences into compelling advocacy tools. Participants will then engage in guided exercises to develop their own narratives and explore how to use them effectively in media, community, and policy settings.
This interactive workshop will combine short instructional sessions, individualized counsel, and dedicated time for drafting and practicing your persuasive narrative. During the Session #2, Brown·Miller Communications will provide personalized feedback to help refine and strengthen your story for maximum impact.
Session #1: Persuasive Narrative Workshop (in-person) - March 11, 2026 AGENDA
Session #2: Feedback (Zoom) - March 26, 2026
Presenters: Mike Miller & Muriel Bañares | Brown·Miller Communications (BMC)
Travel:
Travel reimbursement: Travel expenses (air/ground transportation, hotel accommodations, parking, etc.) will be processed and reimbursed per the California Department of Public Health travel guidelines. Meals will not be reimbursed. Please refer to the Champion Provider Fellowship Travel Guidelines for more information on travel reimbursements.
• Please retain ALL original travel-related receipts for reimbursement.
The form will be emailed to participants after the training is complete.
Lodging: UCSF will reimburse Champion Provider Fellows (must live/work >50 miles from the venue) for (1) night of hotel accommodations from Tuesday, March 10th to Wednesday, March 11th at the hotel.
Parking: If you are driving, please allow an extra 30-45 minutes for parking and walking.
We highly recommend utilizing rideshares or paying for and reserving a discounted parking space ahead of time with SpotHero, as parking in Downtown Oakland is extremely limited. More: Parking & Directions (select “Getting Here”)
Mileage will be reimbursed at the current IRS rate of $.62/mile. Gasoline, routine repairs, tires, or other automobile expense items are included in the mileage reimbursement rate.
Air: The Oakland International Airport (OAK) is approximately 10 miles from the venue and accessible by BART. The San Francisco International Airport (SFO) is approximately 20 miles from the venue and accessible by BART.
BART: Exit the 19th St. BART Station at the “20th St. Entrance/Exit (East).” The venue is on the corner of Franklin St. & 20th St. aka “Thomas L Berkley Way.” BART Quick Planner.
Trip Planner: SF Bay 511 Trip Planner or dial 5-1-1 (Bay Area residents)
Train: The Oakland Jack London Square Amtrak Station is less than 2 miles from the venue.